Written by Google Analytics 5!
How exciting! A new version of our favourite analytical software, the previous version, in my opinion, had everything I needed to gain an understanding of how well a site I was working on was performing (or currently not performing as the case may be).
If you are looking to have Google’s Analytics installed on your website, you can contact us today. We can also assist with helping you gain an understanding of the data within.
Any search optimisation expert would be blind without the use of analytical information and Google Analytics have really excelled in my opinion at reporting and displaying useful statistics that allow you to understand how your site is performing out on the web.
New Features
Having access to the new version during it’s Beta stages has allowed me to see some of the new features for myself. Initial reaction, I must confess, was, “where has all the data gone!?” however, after 5 minutes of calming down and actually looking for it I found all the old data plus a lot more.
Some of the new features include :
1. Multiple Dashboards.
Google Analytics - Multiple Dashboard View
The ability to set up multiple dashboards is not to be underestimated! custom reports displayed on specific dashboards. Very Cool.
2. Custom Widgets.
Google Analytics - Widget Editor
Allows for the display of metrics in a format you choose (i.e Pie Chart, Table, Timeline). Everyone has their preferences on how to view metrics, now you can select your own layout.
2. Custom Reports.
Google Analytics - Custom Reports
The custom reports section has been modified (simplified to some extent) for ease of use. An endless amount of possibility in this new version of Analytics. If you don’t have access to this version just yet, you can apply to the Beta testing area or wait for it’s official release. This is obviously only a snippet of the new Google Analytics, still finding out more myself. An update will probably follow at some point in the future…that is if I don’t get lost in the amount of data Google have made available to us analytical types 
Justin Cutroni posted a video walk-through of the new package.
