There are many obvious benefits to having regularly updated content on your website, but there are many things to keep in mind when adding the new content, one or two of which are worth a mention.
Keeping your website up-to-date is essential if you really want notable attention from the search engines. Fresh content incorporating the latest key phrases and interests of the target market or audience plays a major role in this important task.
This would include new pages or articles with relevant information.
It is important to make these pages clear and easy-to-read and also to try to incorporate some images.
If you decide to add images, it is probably better to have a think about where you are going to put these, as you do not want to make the text difficult to follow.
Although images do not carry as much relevance when it comes to the search engines, a colourful and eye catching page is very aesthetically pleasing and can generally cause people and clients to return.
A stable structure also gives a good impression to visitors helping to build their trust and influencing them to return.
As well as using fresh search terms, new content and a neat structure, backlinks are a key in having a higher page rank and ‘getting up there’ in Google.
When finding sites to obtain a good backlink from, there are a few things to consider:
Try and have backlinks coming from sites that relate to what you are advertising or promoting.
It is also beneficial if these are reputable sites that don’t have backlinks to everyone and anyone.
It is better to have backlinks from sites locally; for example, if you are targeting the Irish market, it is better to have links from Irish websites.
It’s also worth while to check your own links from time to time in order to ensure that none of them are broken or pointing to a site that no longer exists.